25 Ways to Promote an iPhone Application

Are you a programmer who developed an iPhone app which you think will be the next big hit in Apple’s iPhone App Store? If you are, you may already be thinking about how you can market the application that you developed. To help you out, here is a quick look at the top 25 ways that you can effectively market an iPhone application:

1. Work on getting included in the list of the top 100 apps in the iPhone App Store.尽量争取进入app store的top 100。

2. Make sure that you have a unique name for the iPhone app that you have so that your program will easily get noticed at the iPhone App Store itself, as well as in Google searches. Better yet, include your brand name when marketing the iPhone app that you developed.确保有个独一无二能引起苹果兴趣的应用名称，最好加上公司名或品牌名。

3. Do your homework and check on what the competition has to offer. Make sure that the iPhone app that you have has a feature or characteristic that will make it stand out from the rest.要有自己的竞争优势才能脱颖而出。

4. Publicize your iPhone app through profiling websites like AppShouter.com, AppStoreApps.com, AppSafari, AppRate and AppShopper.在苹果的应用推广网站上宣传自己的应用。

5. Get your iPhone app included in the application review sites on the net.让你的应用出现在一些应用评测网站上。

6. Create a fan page for your iPhone app on Facebook and promote the application from there.在Facebook上创建一个粉丝页面进行推广。

7. In MySpace, use the bulletin features to send out mass bulletins to the subscribers of your page and any groups that you might have joined.运用MySpace的公告特色向你页面的订阅者以及可能加入的群发送大量公告。

8. Create a blog and use it as a primary marketing tool for your iPhone app.创建一个博客，并将它作为主要的营销工具。

9. Create a trial version of the iPhone app that you developed to test the waters before launching the product full-blast.在全面发行之前，先做一个测试版进行试水。

10. Invest in buying a domain name for the iPhone app that you have to increase your rankings in Google’s natural search.投资性地为你的应用购买一个域名，这样可以上升google搜索里的排名。

11. Work on your website – make sure that the web content is well-written, post clear screenshots and videos of exactly how the iPhone app can be used.建立好自己的网站，确保网页图文并茂，截图视频清晰可用。

12. Use Google AdWords to get the word out and generate traffic to your site.使用google广告词能为你的网站带来流量。

13. Focus your marketing strategy on the benefits that a mobile phone user can get to enjoy by taking advantage of your iPhone app. 关注使用者能从你的应用中获得什么。

14. Once you have already conquered the US market, think about branching out to other markets like Germany, Australia and the UK – other countries which also have a huge number of iPhone users.一旦你占领美国市场，就可以考虑进入其他市场了，如德国，澳大利亚和英国，这些国家也有很多iphone使用者。

15. Appropriately price the iPhone app that you developed.给你的应用定一个合适的价格。

16. Have a press release written for your iPhone app and distribute it to highly targeted media outlets.让主流媒体为你的应用做一个新闻发布。

17. Use the AddThis button to promote your iPhone app online for Facebook, MySpace, Digg, LinkedIn, Blogger and other similar sites. 在Facebook, MySpace, Digg, LinkedIn, Blogger等类似网站上做广告。

18. Participate in online forums which are targeted towards the iPhone apps users.活跃于iphone应用使用者的论坛。

19. Use e-mail marketing to send out highly targeted messages to prospect buyers.使用电子邮件对潜在买家进行推销。

20. Twitter away! Make sure that within the iPhone app that you developed, there is a Twitter update feature so that you won’t be left behind with what the rest of the micro-blogging world is up to.使用twitter！

21. In all the e-mail messages that you are sending out, make sure that there is a signature line contained in all of your e-mail messages.在你发出的邮件中确保每封都有签名档。

22. Another popular website that you can use to promote your iPhone app is YouTube, where you can post a video of exactly how the program can be used.在YouTube上传视频。

23. Submit an article about your iPhone app at sites like Digg.com which online users can Digg in turn.在Digg这类的网站上写关于你的应用的文章。

24. Work with a business which has a similar market as yours which is not necessarily a direct competitor, so that your iPhone app together with their own brand can be promoted.与具有类似市场但无直接竞争关系的公司合作，这样能借他们的品牌推广你的应用。

25. Expand your network through word of mouth by telling your friends, colleagues, neighbors and everybody else using an iPhone about just how awesome the application that you developed is!拓展人际网，告诉同事、朋友等人你的应用有多棒，充分发挥口头推荐的优势。